Facets Multimedia
1517 W. Fullerton Ave.
Chicago IL 60614
800.331.6197

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    9am-5pm, Mon.-Fri.

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    10am-10pm, Mon.-Sat.,
    12pm-10pm, Sun. & holidays

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CHARLES COLEMAN
Film Programmer for Facets Cinémathèque

Read his feature in the Chicago Reader

September 2007

The Facets Cinémathèque is located at 1517 W. Fullerton Ave. in Chicago. For more information on films playing in the Cinémathèque, please call 773-281-4114. To order advance tickets online, visit the TicketWeb website by clicking here.

CZECH DREAM
(CESKÝ SEN)

Daring, provocative, and even highly objectionable to some, Czech Dream follows two film students - the directors Filip Remunda and V¡t Klusák - who use a government grant to promote the opening of a big-box supermarket offering impossibly low prices. Their marketing machine goes into overdrive: catchy jingles are commissioned, glossy flyers are handed out, billboards get posted. The only problem is that the store is entirely fictitious, and nothing much existed at its advertised location: a storefront banner erected in an empty field outside of Prague. The social fallout is fascinating, especially as it coincides with the Czech government's own enormous ad campaign to promote the dream of joining the European Union. The resulting scandal is alternately hilarious and discomfiting as Czech Dream offers a penetrating look at how marketers and politicians vie for our hearts, minds, and pocketbooks. Careful not to mock the thwarted shoppers, Czech Dream instead entertainingly questions the nature of advertising and global consumerism as well as present a funny and provocative analysis of the world of contemporary media manipulation.

Directed by Filip Remunda and V¡t Klusák, Czech Republic, 2004, 35mm, 87 mins. In Czech with English subtitles.

Official site     Director interview     BBC     Village Voice     Time Out     New York Post

Chicago Tribune     NewCity Chicago     Chicago Reader        

Showtimes:
Fri., Sept. 21 at 7 & 9 pm
Sat.-Sun., Sept. 22-23 at 3, 5, 7 & 9 pm
Mon.-Thurs., Sept. 24-27 at 7 & 9 pm



Tickets: